Getting followers on Instagram isn’t hard. How to get real Instagram followers in your niche that are likely to purchase your products is a slightly different story and challenge.
My Instagram stats on Feb 3, 2017:
How to Get More Followers on Instagram
Before you jump in head first, you’ll want to take some time to really understand your who your target market is. This includes who exactly your customers are, what they like, what they don’t like, the type of photos they post, the people they follow and the hash tags they use. There is no point in wasting time building an engaged following on Instagram with people that have absolutely no desire or ability to purchase your products.
Step 1: Design your profile for maximum engagement
The first thing you’ll need to do is to create an Instagram profile that people will be interested in.
This matters. Your picture, your name, profile name, and your description are your digital billboard on Instagram. People will look at it, browse your photos, and check out your website.
Everything starts here
If you’re just getting started with Instagram, the process will be simple and straightforward during the signup process.
If you already have an Instagram account, you can change your profile name and username.
First, tap on the profile icon at the bottom right corner.
Then, tap “Edit Profile” at the top of the page.
Now, change each of the following to something that accurately reflects who you are and the value you provide.
- Name. I recommend using your personal name.
- Username. Your username needs to be unique. If your name is already taken, add some words or phrases that make it distinct.
- A URL. Point this to your website if you have one. This URL is the only clickable link that you’ll be able to provide on Instagram.
- Information. A brief description about yourself. Make this description as warm and engaging as possible. An emoji or two doesn’t hurt.
Step 2: Post photos that grab people’s attention and make them want to engage with you
Instagram is all about the pictures. In this step, you need to build a collection of attention-grabbing posts.
Post original photos
No one likes to see an Instagram account that is stacked with stock photos or reposted viral pictures. Use your own photos.
Make sure your photos are relevant
Whenever you post a photo, think about the group that you want to attract. Who are these people? What will grab their attention? I’ll provide some examples of relevancy below.
Step 3: Add hashtags
Hashtags (keywords preceded by #) might seem like something only annoying teenagers use, but that’s not quite true. They are a way for viewers to navigate easily to topics they’re interested in. Attaching #hashtag(s) to your image, therefore, enables your content to be found easier by those who don’t already follow you. First, research the most popular hashtags to your niche, and then compile them. For me, this involved building a huge list of keywords that I found were relevant to what i do and what my images generally are about (#entrepreneur, #business, #marketing). Second, start a comment on the photo and insert the hashtags there.
Remember, don’t put your hashtags into the description of the photo itself. Putting them in the comment section instead will hide your list of keywords after others have added comments. You also won’t unnecessarily bulk up your photo description, allowing you to you keep your description section free for a compelling blurb about the photo.
Step 4: Have a strong call to action with each photo
Under the description in each photo, include another call to action. This CTA would be more relevant to the photo, and probably not be the same as the one you used in your bio. It’s a softer ask.
You can think of a CTA as a way to remind people that there is an action they could take. By adding a CTA to your image, all you’re doing is reminding your followers that they don’t have to just scroll on past, they can actually do other things, including liking your picture, or writing a comment.
Remember, the one thing you want to improve upon the most with your audience is engagement—you want them to be interested in and personally connected to your brand and your account. Gently encouraging them to invest less than a second into each post does wonders for cultivating that engagement!
My Instagram stats on Feb 11, 2017:
Hope these tips will help you get followers on Instagram real quick. Make sure to follow ME on Instagram for latest tips and tricks.